"BB&T. All we see is you." To highlight BB&T's complete focus on the client, the anthem spot, showcases the significance attention can have in our everyday lives. The spot depicts authentic, slice-of-life images including a mother showering attention on her baby and the awkward attention a public birthday serenade may bring. While attention can be good or bad, the spot shows how the right attention can lead to the best outcomes, like the undivided attention BB&T provides its clients.