We developed this year’s ‘Drive Sober or Get Pulled Over’ campaign, its 13th year doing so, for the first time putting people directly into the immediate aftermath of a drunk driving crash scene. This is not something NHTSA has attempted before as the annual campaign has always focused on the moments prior to the drive or accident.

A 360-spot is viewed from the point of view of someone being wheeled in a gurney to an ambulance. All around we see the results of the actions of his reckless drunk driving accident, including a burning car, crying people, cops, medics and firemen and a general order of chaos. By dragging the picture, you see more of the destruction.