MLS committed to the fans who’d been longing for a team. With one historic night that revealed Atlanta United’s name, crest and colors to the fans first.
A team launch · name, crest and colors, revealed at a single event.
Noah Williams · Associate Creative DirectorCSE Group · 2015
A big year for the fans of Atlanta: they finally got the team they’d been longing for.
And it all became official on one exciting, historic night in Atlanta, GA.
The longing
Atlanta had been waiting for a team to call its own.
Not a rebrand or a relaunch. A team that didn’t exist yet, for a city that had been longing for one.
The identity
A name, a crest and colors. The whole identity, arriving at once.
Atlanta United. The five-stripe red and black, the gold A at the centre of the crest. Everything a city ties its Saturdays to, landing in a single night.
The reveal
One exclusive celebration, Tuesday, July 7.
Owner Arthur Blank, President Darren Eales, Technical Director Carlos Bocanegra and MLS Commissioner Don Garber officially revealed the team name, logo and colors to a crowd of over 4,000 passionate, excited fans.
The arrival
The team has arrived.
A city that had waited years for a team got its name, its crest and its colors in one night, with four thousand fans in the room to see it happen.
The night drew local, national and international coverage, with over 143 million impressions.
4,000fans at the reveal
name, crest and colors · one night in Atlanta · 143MM+ impressions
Credits
CSE Group · Associate Creative Director · 2015
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