Nike committed to a sports bra that works for every woman. With print and social that wore the Pro Bra attitude.
Print, out-of-home and social for the Nike Pro Bra Collection.
Bra, after bra, after bra tossed into the trash. Women were fed up with bras that offered little to no support during physical activity.
Enter the Nike Pro Bra Collection: stylish bras made to work for every woman, regardless of chest size. The job was to advertise it in a way the Nike woman would appreciate and relate to.
The support
Maximum support, regardless of chest size.
Each bra offers maximum support and comfort during the most demanding workouts. The headlines said so plainly, and with a grin.
The attitude
Strong, determined, purposeful and comfortable.
That’s Nike Pro Bra attitude, and every line was written in it, from “Lift and separate yourself from the competition” to “Go all out without popping out.”
The feed
Off the page, onto the street and into the feed.
The same voice went to a bus shelter with “Strap in and let the work begin” and to Instagram under #NikeProBra with “Takes on all challenges, big and small.”
