01 · Fitness · 2017–2022
Orangetheory
Orangetheory committed to the hour nobody thinks they have. With a platform that sold more life, not more workouts.
250 to 1,300
Studios, across 17 markets. $1.1B in brand growth.
Selected work.
02 · Travel · 2024–2025
Visit Lauderdale
Visit Lauderdale made the water its own.
03 · Travel · 2024–2025
Visit Lauderdale
Visit Lauderdale made winter feel breakable.
↑ 152%
Visitation in target markets. 2.5× likelihood to visit, +85% brand love.
04 · Beverage · 2016–2017
Coca-Cola
Five people. Four Coca-Cola brands. A daily voice with a human pulse.
Five
People, not fifty. Five platforms, daily, in English and Spanish.
05 · Tourism · 2024
Visit the USA
Visit the USA committed to contrasts over landmarks. With a split-screen system that worked in thirteen languages before a word was written.
13
Languages. 100+ assets, one build, no retrofit.
06 · Automotive · 2009–2012
Toyota
Toyota committed to out‑working the American trucks, not out‑Americaning them. With Tundra work that stopped apologizing and showed the truck doing its job.
380
Horses in the flagship. Three vehicle lines on one platform.
07 · Cultural Institution
NMAAM
NMAAM committed to craft as the celebration. With sixty seconds of hand-drawn animation that honored a century of Black music, frame by frame.
60
Seconds, every frame drawn by hand with Elastic. No stock anywhere.
08 · Resorts & Casinos · 2022–2024
Gila River
Gila River committed to permission, not jackpots. With three words, You Do You, that opened the casino to everyone else.
4
Campaign chapters, from the platform to the animated accents.
09 · Lottery · 2023
Arizona Lottery
Arizona Lottery committed to play that means something. With scratchers built as literal tickets to explore, set to Johnny Cash.
Two
Adventure and a Lil Jon holiday music video. Two campaigns built around play.
