All the work.
Orangetheory
A boutique studio chain walked in. A category walked out.
Fitness · 2017–2022 to
Fitness · 2017–2022 toMore Life · More Life 2.0 · 24 Hours of Fitness · Clio winner · OMMA 2019
Visit Lauderdale
Break Free and Never Lose Your Splash: a winter escape and a destination repositioned around water.
Travel · 2024–2025 to
Travel · 2024–2025 toBreak Free · Never Lose Your Splash · ExSys Gold 2026
Planet Fitness
Megan Thee Stallion as Mother Fitness. 3.75B earned impressions.
Fitness to
Fitness toMother Fitness · Megan Thee Stallion · 98% positive sentiment
Coca-Cola
Five of us spoke for Coca-Cola. Every day, in public.
Beverage · 2016–2017 to
Beverage · 2016–2017 toSocial Center · Date Night
Visit the USA
Made it work in thirteen languages before a word was written.
Tourism · 2024 to
Tourism · 2024 toMore to Discover · Split-screen films
Toyota
Stopped apologizing for where the truck was built. Showed what it does.
Automotive · 2009–2012 to
Automotive · 2009–2012 toTundra · Prius · 4Runner
NMAAM
Sixty seconds of hand-drawn animation. No stock, no shortcuts.
Cultural Institution to
Cultural Institution toSoundtrack of the Year · Hand-drawn :60 · With Elastic
Gila River
Three words that opened a casino to everyone else.
Resorts & Casinos · 2022–2024 to
Resorts & Casinos · 2022–2024 toYou Do You · Brand campaign · D&AD Pencil
NHTSA
Four campaigns on one truth: impaired drivers rarely know they are.
Public Service to
Public Service toDrive Sober or Get Pulled Over · Spotted While Driving High · Today's the Day · 360° film
Delta Air Lines
Took the beverage cart off the plane and into five cities.
Aviation · 2013 to
Aviation · 2013 to#CheerCart · Shorty Awards finalist · Silver ADDYs 2015 · #FlyingMistletoe · Fitbit partnership
Arizona Lottery
Turned scratchers into tickets to explore, set to Johnny Cash.
Lottery · 2023 to
Lottery · 2023 toAdventure · Holiday · Record sell-out · Graphis Gold
MLS
Atlanta United, revealed to a crowd of 4,000: name, crest, and colors.
Sports to
Sports toAtlanta United · Team launch
Aaron's
NASCAR work in the language of racing: loud, and always full throttle.
Retail to
Retail toLanguage of Racing · NASCAR
BB&T
An anthem about attention, and what the right kind of it can do.
Banking to
Banking toAll We See Is You · Anthem spot
Louisiana
Where the music never stops, and most of it started.
Tourism · 2012–2013 to
Tourism · 2012–2013 to:30 TV · Web series · Jukebox app · Year of Music · Meet the Neighbors
Crown Royal
Announced the 18-year blend with diamond grillz, not a tasting note.
Spirits to
Spirits toAged 18 Years x Grillz · Scotty ATL + Eddie Plein · Campaign film
Sprite
LeBron’s homecoming and birthday. Rule 81 for the everyday.
Beverage to
Beverage to#SpriteSalute · Rule 81 · Social posts
Wrangler
Two bodies of work for the denim brand and its workwear line.
Apparel to
Apparel toWrangler Workwear
Checkers & Rally's
Feasting Gloves, an unproduced product and campaign concept.
QSR to
Unproduced concept · QSR toUnproduced concept · Feasting Gloves
Children's Healthcare of Atlanta
Work for Atlanta's children's hospital system.
Healthcare to
Healthcare to
Bounty
Super absorbent, with a penguin hiding on the iceberg.
CPG to
Concept campaign · CPG toConcept campaign · Super Absorbent
Scion
Put Your Booty in a Scion. The title did the selling.
Automotive to
Automotive toPut Your Booty in a Scion
Mohawk
An integrated challenge at the Dallas Zoo, shortlisted at Cannes 2011.
Integrated · 2011 to
Integrated · 2011 toZoo Challenge · PR Lions shortlist 2011
