The SupeStore committed to getting every book into students’ hands. With campaigns that went everywhere students did.
Print ads, bus shelter posters, large hanging posters and table tents · all over the U of A campus.
Noah Williams · Art DirectorIntermark · 2011
The University of Alabama’s campus store, selling books, supplies and gameday gear to a campus that walks past it every day.
Three campaigns: two book-rush pushes and an athletics run. All print, all over campus.
Book rush
Get your hands on all the books you need.
This creative was printed and placed as print ads, bus shelter posters, large hanging posters and even table tents all over the U of A campus. The goal of the campaign was to inform students that they can get their hands on all the books and supplies they need at the SupeStore.
More out of your books
The second push sold the savings, not the shelves.
The goal was to inform students that they could get all of the books they need and save money to help pay for all of the other things that come with living the student life, at the SupeStore.
Gameday
The athletics run talked to fans, not shoppers.
Print ads & posters placed all over the U of A campus. The concept targets sport fans. The goal was to drive fans that the SupeStore has all your gameday merchandise.
The coverage
One store, three campaigns, every surface a student passes.
Print, bus shelters, hanging posters, table tents. The SupeStore work met students at class, at lunch and at the stadium.
The athletics voice ran sport by sport, from the baseball diamond to A-Day.
Credits
Intermark · Art Director · 2011, photography and retouching Jay Quantz Jr.; retouching Sid Watters of Dark Arts Studios and Chris Bodie
Next case
7UP
Drink For Yourself