Bounty committed to the messes other towels can’t touch. With print that sank a whole ocean into one sheet.
Print concepts · three executions: the iceberg, the ship, the periscope.
The paper towel for the really big messes and spills, the ones other paper towels can’t soak up.
Three print concepts, one device: an ocean’s worth of trouble, disappearing into a single sheet.
The claim
Soak up the really big messes other paper towels can’t.
Every towel on the shelf claims absorbency. The Bounty claim only means anything at scale, so the work went looking for the biggest spill there is.
The ocean
The biggest spill there is, and one sheet under it.
A ship sinking into the towel. A periscope cutting through it. An iceberg drifting on it. Three prints, one visual sentence: to this towel, the ocean is just another mess.
The penguin
Look really closely at the iceberg.
There’s a penguin chilling on the iceberg. A reward for the second look, the kind of detail print is for.
